British gospel artists prepare to take on the USA
In Grow Your Band's Audience, I wrote about the subtle differences between the US and the UK markets for independent musicians. In a nutshell:
US audiences crave familiarity. It's hard to break in to the music business, but you can do very well once you gain momentum.
UK audiences love new sounds and new acts. It's relatively easy to get started in music, but tougher to maintain an audience over time than in the US.
A group of music management, promotion, and production professionals want to explore these ideas, especially in relation to "niche" genres, at a special event in East London next month. Commercial Sense costs just £5 a day, and the Sunday session focuses on gospel music.