The folks in the band Granian have put together a really compelling promotion which takes advantage of the Creative Commons license and actually REQUESTS that folks "burn" their free MP3's onto CDs and "share" the discs with others.

It's this kind of ingenuity (and faith that your audience will support you in other ways than just buying CDs) that will separate you from the pack.

Check out what they've done at burnandshare.com.