That's an odd date to release an album, right?
And then, I remembered that Dr. Pepper's marketing director placed a bet that if the record dropped anytime in 2008, "everyone in America" would get a free can of that most cherished of soft drinks. (Though my friends back in Charlotte would call me a blasphemer and order up some Cheerwine.)
Is it just a coincidence that Dr. Pepper has been hyping up its "23 ingredients" on its cans and in its advertising? Could that have influenced the release date at all?
UPDATE (10/23, 10pm): Oh yes, there will be free Dr. Pepper after all.