spinme.com

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Corporate Patronage

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Corporate Patronage

Joe Taylor Jr.
Oct 17, 2003
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Corporate Patronage

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Continuting our patronage discussion, expect to see non-label companies use the infrastructure of retail and radio distribution to promote their products by aligning with indie buzz bands. This used to be the domain of the "special products" divisions at the majors, but ad agencies are finding it easier, cheaper and more fun to align with bands that haven't "broken" yet. Here's one example.

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Corporate Patronage

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