Ed Simons from the Chemical Brothers wonders that aloud, in response to Radiohead's new album release.

In an age of quickly copied digital downloads, turning your album into an artifact can help you preserve sales and reward your most loyal fans. But it's easy to let the planning of your album release and the development of your audience rewards overtake the process of creating great music.

Do you agree with Simons that Radiohead's "just ok" and obsessed with marketing? Tell me what you think in the comments.