Years ago, Derek Sivers of CD Baby created a website called Marketing Your Music, and it remains one of my favorite bookmarks. I consider it a must-read for anyone try to "do something" with music. Why more people don't know about this website, I'll never know.

Just a handful of my favorite posts:

• What has worked on YOU?

• If you don't say what you sound like, you won't make any fans.

• Call the destination, and ask for directions.

• Go where the filters are.

Set aside an hour or so and read it all.