Our friend Bob Baker has devoted his last few blog posts to covering four of the most important tactics that you can use to effectively promote your independent music project online.

Principle #1: Understand that you don't need to attract a huge audience to build success.

Principle #2: Get clear about who you are and what you play.

Principle #3: Understand the positive physical changes that listeners experience when exposed to your music.

Principle #4: Attract relationships with a growing number of fans.