L*A*M*P founder Leslie Waller just posted a great article...
At a recent seminar this month, a guest was telling me about how difficult it is to get people to listen to his music. Itâ€™s difficult to get heard; itâ€™s difficult getting through; itâ€™s difficult getting a response even if you get someone to agree to listen. Well, listen up, folksâ€¦Iâ€™m going to let you in on a little secret.
Itâ€™s the first immutable law of marketing:
Find out what the market needs. Give it to them. That seems pretty simple, right?
However, itâ€™s just not the way a typical artist operates.