I call Bullshiat!
This is exactly the kind of article that lulls baby bands into believing that they can be transfigured by a single show. What happens at SXSW is carefully staged -- bands are slotted to make their debuts as major label acts, they don't get signed on the spot. Anybody that does get noticed (and there are those, I will admit), will get tracked over the coming months. But transformations? Bullshiat.