Making It Easy for Folks to Talk About You
We have talked about this on more than a few calls. Audience members go for "high concept." No matter how you've positioned your music, it's always going to be easier for folks to talk about you in the context of other artists they know. Where to do you fit on the spectrum? Embrace this idea, and send it out among your street team, put it on your blog, and make it easy for your fans to spread your message.