Lori and I were psyched to get to SXSW this year, but we can't make it (for obvious reasons). So we'll let our good friend David Hooper chronicle the event.
I spent a bunch of sessions with my coaching clients over the last few weeks helping folks prepare to get the most of the experience. Like David says, you can go to play rock star and have a fun fantasy camp vacation. Or, you can go to really meet some tastemakers with whom you can develop some strong relationships. Oh, yeah. The relationship building one, that's less expensive, too.