The future of indie music IS your audience...

I was fortunate, early in my career, to work with Todd Rundgren as he was figuring out things like PatroNet. This week, Pat Dinizio takes the artist subscription model a few steps further with his P.A.T. program. Regardless of what happens to the label/distro structure over the next few years, systems like this are going to become the norm -- the most efficient way for an artist to grow an audience that directly supports them.