The J-Curve

If you look at your music career the way a venture capital manager would look at an investment, you should expect to see a "J-Curve."

J_curve

As you invest time and money into your project, you'll see profit dip for a while. Then, if things are going well, it will rise up. If you're feeling like you've been dumping time and money into your career with no results, you could be near the bottom of your J-Curve. Or, it could have "flatlined." Let's keep talking about ways to keep your profit curve looking like a J and not an L...

Learn more about J-Curves from Fred Wilson...