Tonight's episode of Frontline is another must-see. Not because it cover the business of music per se, but because it posits that the more you bombard your customers with a message, the less they'll respond. That's certainly what we've observed in our Build Your Band's Site workshops -- when you plug away at telling folks all over the country to come out to (what David Hooper calls) your "Chunky, Mississippi" show, everyone else on your list tunes out. Target and appeal, instead of firing blindly into the air...