Here's another case study of a college-based music management degree program taking things to the next level:

At the University of North Alabama, students in an Artist Management and Touring course have to stage a concert for a final project. Getting audiences into seats is just one of the factors affecting students' final grades. UNA's Music and Entertainment Industry Student Association also runs Singing River Records, and their signed artist is headlining the event.

Learn more about Archie Hubbard and UNA's "teachable moments" from Sarah Carlson's report in the Florence Times Daily.