Why Newsletters Are So Important

Mini-rant time. I am on the road quite a lot. And even when I am not on the road, I have a tendency to drop in at Kinko's (or such)and use borrowed terminals. If I happen to surf across a site I like, I usually subscribe to that site's newsletter. It's a nice, passive way of reminding me of something I saw. Lots of folks are like me. They're waiting to be reminded to come back to your site. Even if you have no cash, you can get great free service from the folks at EZineManager.com or even the stalwart Yahoo Groups. Mini-Rant Complete.